The Press: The Reluctant Potentate

On the edge of the Iron Curtain, Europe's biggest press potentate last week occupied a strategic new foothold. Only nine years after buying his first newspaper, Hamburg-based Publisher Axel C. (for Caesar) Springer prepared to intensify his assault on the Berlin market by moving high-speed presses and an expanded staff into new quarters in the city's bustling Ullstein newspaper plant, home of prewar Germany's largest press empire. Newcomer Springer, who has already swallowed up almost half of the Ullstein papers, was also preparing for the hoped-for day when free newspapers will surge eastward...

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