Religion: The Good Books

Gold is the label, red and black the hinged cardboard box. Inside, recipients of this Christmas package will find two bestsellers: a King James Bible in imitation leather, zippered open and shut with a plastic ball containing a mustard seed;* a red and gold imitation leather copy of The Power of Positive Thinking by Dr. Norman Vincent Peale. Price of this Treasury of Faith: $6.95. "There is no substitute for the Bible," writes Dr. Peale on the box, but it is clear which book he expects people to read first. "I hope that readers will be encouraged," he adds, "to turn...

Want the full story?

Subscribe Now


Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!