Show Business: The Undershirt Riposte

In the war of the large silver screen with the small grey one, Hollywood Producer Jerry (Peyton Place) Wald last week threatened what may become known as the Great Undershirt Riposte. Wald was agitated by TV's "unspeakable hijacking." Examples: last year Playhouse go produced The Helen Morgan Story just in time to capitalize on Warner Brothers' Helen Morgan Story, and this month TV Producer David Susskind announced plans for a $400,000 quickie that would beat the release of MGM's $12.5 million Ben Hur. Said Wald: Hollywood ought to fight back with movies that...

Want the full story?

Subscribe Now


Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!