FLORIDA: A Place in the Sun

(See Cover) "This country," said General William Tecumseh Sherman, meaning Florida, "is not worth a damn."* Naturalist John James Audubon reported: "All that is not mud, mud, mud is sand, sand, sand." As of today, Sherman is wrong and Audubon is for the birds.

Florida, as any poolside statistician will confirm, is worth more every minute. Its present boom, five years old and picking up speed by the month, is no crazy-house of lot options. Governor Roy Collins says: "Florida stands on three sturdy legs. Tourism. Industry. Agriculture. The ultimate potential of...

Want the full story?

Subscribe Now

Subscribe
Subscribe

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!