At a recent meeting of TIME'S advertising representatives from the U.S., Canada and overseas, Jim Tyson, TIME-LIFE International's research manager, reported on the results of several surveys TIME has just completed on magazine-reading habits of the most influential people in several walks of life around the world.
As a first step in the study, questionnaires in five languages were mailed out by International Public Opinion Research Inc. to cabinet ministers in 54 United Nations member countries. Later, follow-up interviews were conducted in 15 of the countries.-* Among the questions asked: What magazines do you read? What magazine do you consider...
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