TIME is in the business of telling the news of any one country to readers in more than 180 other countries and territories. To me, one of the most interesting things about this business is the difference between what is generally known by people outside a country and what is known to be most important by people inside it.
One good measure of this discrepancy was taken this year by Bill Honneus, TIME's International Advertising Director. With the help of two Canadian companies, he sent to 1,595 Canadian businessmen a "blind" questionnaire (TIME was not mentioned) listing 50 important facts about Canada....
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