It is no secret in magazine publishing that Crowell-Collier Publishing Co. (Collier's, American Magazine, Woman's Home Companion) is in trouble. Once one of the most successful magazine publishers in the U.S., the company slipped from net earnings of $6,500.000 in 1946 to a mere $76,000 in 1952, lowest earnings of any major U.S. publishing company. This year ' Crowell-Collier, with all its magazines losing money and only its book department in the black, will have the worst year in the company's history. Estimated 1953 losses: between $3,000,000 and $4,000,000. Five months ago, as...
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