Cinema: Marquee Appeal

Last year, exhibitors cured the box-office anemia of 20th Century-Fox’s A Ticket to Tomahawk by changing the title to The Sheriff’s Daughter. Last week, despite good reviews, the same studio’s U.S.S. Teakettle proved surprisingly anemic in its first bookings. The company decided to yank the movie out of release, give it the same kind of tonic. New title: You’re In the Navy Now.