In the food industry, nothing has caught on faster than frozen orange juice. Its sales have soared from an initial 225,000 gallons five years ago to an estimated 31 million this past year. But the paradox is that the more juice the industry sells, the less money it. makes. Last year, both Minute Maid and Snow Cropthe industry's big twohad a rough time. The trouble? The cost of oranges skyrocketed from 46¢ a box to $2.12, while at retail the industry has been racked by price wars which have recently forced juice producers to sell below cost.
Last week Snow...
To continue reading:
or
Log-In
