In San Leandro, Calif, last week, housewives were exploring a new kind of super market. They entered through pale lemon-yellow portals, found themselves surrounded by soothing pastel-green walls and bright, indirectly lighted murals of leaves and ferns. On the lightweight aluminum carts awaiting them, a printed directory told where everything could be found. On the way out, they were pleasantly surprised to find plenty of checkers who kept things moving. They were also surprised to discover how much they had bought; the light carts held 2½ times as much as the ordinary basket.
Their pleasant surprise was shared by Lucky...
To continue reading:
or
Log-In
