Cinema: Slump

Ladies and Gentlemen, Boys and Girls, you are sitting in and watching the death of a great industry—THE MOTION PICTURE INDUSTRY. An industry that's gradually, but surely, passing on to lower levels each and every week in public estimation and patronage, because of bad leadership and a general incompetency among those leaders who are sitting in on the death watch with hardly a prescription to administer to the patient.

This editorial mouthful from the cinema's weightiest daily trade organ, Hollywood Reporter, was the U.S. motion-picture exhibitor's favorite theme-song for June—month of brides and of annual exchanges of good will between producers and...

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