The Press: Curtis Plans

Managers of magazine subscription agencies all over the U.S. last week were talking about the postwar plans of Curtis Publishing Co. They learned that the No. 1 plan was a picture magazine aimed at an initial circulation of 2,000,000. Also proposed : 1) a new magazine of popular articles with a starting circulation of 750,000; 2) eventual upping of the Saturday Evening Post’s circulation from its present 3,480,000 to 5,000,000, and the Ladies’ Home Journal’s from 4,140,000 to 7,000,000. Post subscription rates were raised immediately from $3 to $4 for one year; from $5 to $6 for two years.