The form of puzzle known as the rebus is supposed to have originated in Picardy. a French province famed for its roses, in the early Renaissance. French schoolboys still have fun with such ideographic riddles as G a, which may be read J'ai grand appetit (G grand, appétit). More complex rebuses are pictures whose elements, correctly named and put together, make up words or sentences. Printing six riddles of this type every week in 308 newspapers. P. Lorillard Co., makers of Old Gold cigarets, began last February the longest and best-sustained wit-baiting promotion...
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