Last week to publicize its goods & services Reynolds Corp., new housing division of Reynolds Metals Co., gave a dinner in Manhattan for some 90 editors, reporters and writers. Playing hosts were little, jovial President Richard Samuel Reynolds and a platoon of major and minor Reynolds executives. Subject of the many speeches was the ''Reynolds Specification House" (TIME, Sept. 2). Starting last year Reynolds offered to furnish most of the materials and equipment needed to build a home. Reynolds engineers take the plans of client's architect, draw up specifications for factory-fabricated units, which are sold through local dealers, assembled by local...
Business & Finance: Poetical Boom
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