Radio: Vall

Ever since Oct. 24, 1929, crinkle-headed, crinkle-mouthed Crooner Rudy Vallée has spread his oleaginous voice on the air waves for Standard Brands Inc. (Fleischmann's Yeast, Royal Gelatin). Their partnership is radio's longest. Radio's first big variety show made Yale-bred Rudy Vallée (real name: Hubert Pryor Vallée) radio's first big-money performer, began radio's first national song craze (I'm Just a Vagabond Lover), first exploited the radio talents of Edgar Bergen & Charlie McCarthy, Alice Faye, Joe Penner, Frances Langford. Its popularity is still impressive, but not so impressive as that of later rival food...

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