In Manhattan, rival society newshawks combed morgues, thumbed notebooks, hounded social secretaries to see who could compile the longest list of 1934-35 débutantes. Out in front was Hearst's American which found 355 in Greater New York. To accompany his fat list Hearst Columnist Maury Henry Biddle Paul ("Cholly Knickerbocker") wrote an earnest, last-minute message, complete with his annual "Don't's," to the mothers of Park Avenue. Excerpts:
"Socially acclaimed ladies with authenticated pedigrees may think they know EVERYTHING about society.
"But if they have never launched a daughter down the social ways they. ....
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