When Editor Norman Hume Anthony's new magazine Ballyhoo appeared last month (TIME, July 6) readers wondered whether he would continue his policy of seeking no advertising, of lampooning advertisers with burlesque copy. In the second issue, published this week, the burlesque advertisements are continued. But Editor Anthony reports that, to his astonishment, advertisers have approached Publisher George T. Delacorte Jr. with offers to pay Ballyhoo for satirizing their copy. The third number of the magazine, scheduled to appear Sept. 1, may contain four or five pages of such advertisements.
Editor Anthony...
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