The major television networks coolly tuned out Ben Casey and Dr. Kildare in 1966. But the medical fellow they really wanted to get rid ofand could not is a real-life Dr. Killjoy by the name of Donald Frederickson. Dr. Frederickson is a 34-year-old public-health official who began campaigning two years ago to change the TV image of cigarettes. Among his proposals: "admired characters" like Johnny Carson should stop smoking on camera, and TV series heroes should decline cigarettes offered them during climactic scenes. That, said Frederickson, might help dissuade the 4,000 young...
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