Almost a decade ago, Georges Héreil, then head of France's Sud-Aviation and now president of Simca, found to his frustration that selling abroad is beset with problems. Slid had two products in worldwide demandthe Caravelle jet and the Alouette helicopter. But Héreil had almost no aides capable of coping with the global market. "It was really difficult," he says, "to find executives who understood how to deal with people from other countries." Out of that experience has grown a nonprofit business school with the novel purpose of training rising managers of international companies in how to avoid money-losing blunders in foreign...
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