Television: Nonmovie Movies

If Hollywood feature films do well on TV, what would happen if movies were made for TV to begin with? They would be pretty bad, that's what. But they would also attract big entertainment-hungry audiences. Last week, after the third round of World Première, a series of special, two-hour TV-movies being filmed by Universal Pictures, NBC was in gleeful possession of at least the No. 2 and 4 ratings among all the movies shown this season—topped only by ABC's incredibly popular rerun of a movie-movie, Bridge on the River Kwai. With five...

Want the full story?

Subscribe Now


Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!