Autos: Holy Toledo!

Back in the 1950s, Steelman Henry J. Kaiser put out a funny little car known as the Henry J. It was a fiasco that is still vividly recalled by Henry J.'s son Edgar, 58, who shudders: "I don't want that to happen again." To make sure that it wouldn't, the Kaisers have since confined their automaking to one of the most durable vehicles ever produced: the limited-appeal Jeep. Now, Kaiser Jeep Corp. is cautiously looking to bigger markets. This month it unveils a jazzy new line that Edgar, as president of the parent Kaiser Industries Corp., hopes will put...

Want the full story?

Subscribe Now

Subscribe
Subscribe

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!