Ludwig Erhard's maiden foray in his six-week election campaign began with an address in the nation's largest egg auction hall. There some 2,000 farmers and their families in the Saxon market town of Cloppenberg stood stolidly as the Chancellor launched into his basic campaign theme for 1965: the need to develop in West Germany a formierte Gesellschaft, meaning a well-ordered society, with equal restraint on government regimentation and private "stomach filling and greed." The Saxon farmers interrupted Erhard neither for catcalls nor clapping, but they chuckled each time he lit another...
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