Society could hardly function without its charity balls; politicians live off $100-a-plate fund-raising dinners; and in Harlem, rent partiesa tradition that became famous during the Depressionstill go on. But the latest thing is a project party thrown for the benefit and profit of no one less dear than oneself or one's friends.
The means are as varied as the goals. Chicago Manufacturer Thomas Mc-Comas, 28, a would-be movie producer, staged a "psychedelic night" last September for 1,000 friends and wellwishers, offered them unlimited liquor, steak tartare, ear-shattering recorded music, and a...