After the Government banned cyclamates, the diet-food industry last week began one of the fastest turnarounds in U.S. industrial history. Officers of firms in the $1 billion-a-vear diet market hustled to cut their ties with cyclamates, to find an acceptable substitute, and to redirect marketing efforts to preserve demand for their heavily promoted brands. From now on, many of the diet drinks will be sweetened by a sugar-saccharin compound that may contain 30 calories in eight ounces, compared with only one or two calories in a cyclamate drink and 105 in a...
To continue reading:
or
Log-In
