FOR three years, St. Joseph's College in Rensselaer, Ind., debated a novel fund-raising idea. The small Roman Catholic school (enrollment: 1,300) wanted to raise money to keep its campus going and growing, but instead of the usual appeal to the alumni, the administrators were considering an advertising campaign directed at the public.
St. Joseph's chose TIME for its first effort: a full-page ad three weeks ago in our East Central edition, which has a circulation of 720,000 in eight Middle Western states. At page center stood a smiling priest identified as Father William Kramer,...
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