Industry: Master of the Pill

One of the most dramatic new products to appear in recent years has been the oral contraceptive. First marketed five years ago, "the pill" is now made by seven U.S. companies under such trade names as Enovid (the first oral contraceptive, made by G. D. Searle & Co.), Norlestrin (Parke, Davis & Co.), and C-Quens (Eli Lilly & Co.). Sales of all oral contraceptives in the U.S., which were $46 million in 1964, rose to about $65 million in 1965 and are expected to hit $90 million this year.

Of all the drug companies making the pill, the most...

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