Aviation: Come Fly with Me

Eight out of ten Americans have never flown—and the airline industry figures that three of those eight cannot, for various reasons, be lured onto an airplane. That leaves half of the population for the airline industry to work on in its effort to win more customers. Last week in Washington the industry's marketing executives met to ponder why so many stay earthbound and to figure out new ways to tempt them into the air. The task is vital to the lines: for every additional 1% of the population that they succeed in attracting to flight, they gain $100 million...

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