The British are succumbing to the U.S. mania for trading stamps, and another Battle of Britain is under way. Thirty trading-stamp companies are already in operation, giving out stamps in 35,000 stores. Britain's Green Shield, which sells 60% of all the stamps in circulation, has done so well in four years that it has hiked its sales force from 12 to 250, doubled its premiums catalogue to 64 pages and moved from cramped quarters into a 13-story London headquarters of its own.
Britain's trade associations and small shopkeepers are vociferously fighting...
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