France: Victory for the Bull

To the Euromart, the Eurodollar and the Eurochick (the rising class of smart young working girls), a French firm with the un-Gallic name of Machines Bull has just added another contribution: the Eu-rocheck. Ready to switch to the magnetic-ink system of automatic checking now spreading throughout the U.S., European nations have been looking around for the best system. To many, it seemed that the firm likeliest to walk away with the biggest fistful of orders was IBM, whose sales in France alone were up 41% last year. But scrappy Machines Bull has...

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