The Press: Battle by the Bay

In his tenth-floor office in the old San Francisco Examiner Building, Randolph Apperson Hearst, president of Hearst Consolidated Publications, brooded last week over a set of nagging dilemmas. In the past six years Hearst's Examiner has boosted circulation 25% to 300,127, but it might just as well have stood still; in the same span, the rival Chronicle increased its sales 75%. to a pace-setting 315,180. Last year the Examiner was several million advertising lines ahead of the Chronicle, but the Hearst operation in San Francisco, which includes the struggling News Call Bulletin, is still losing money. Toothbrush Wife....

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