Newspapers: Sex, Sensation & Significance

"What a swinging world it is," chirruped London's Sunday Mirror. After changing its name from the Sunday Pictorial to the Sunday Mirror, putting on a fresh coat of makeup and dedicating itself to becoming the paper for "more SIGNIFICANT weekend reading," the Mirror claimed an immediate, thumping circulation increase of 150,000. Said Editorial Director Hugh Cudlipp, 49: "The intention of the Sunday Mirror is to try to reflect more accurately the disturbing thoughts in the minds of people."

Get With It. For years, the tabloid Pictorial had disturbed its readers with little more than...

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