U.S. Business: THE MEN ON THE COVER: Advertising

The twelve executives on TIME'S cover this week do not exhaust the list of movers and shakers in advertising. But each represents an advertising philosophy or technique that has helped to make the industry what it is and seems likely to shape its future.

STROUSE: The Professional Manager

THE General Motors of U.S. advertising is New York's J. Walter Thompson Co. with 17 U.S. branches. 38 abroad, and worldwide billings last year of $380 million. In the driver's seat at Thompson is President Norman Hulbert Strouse, 55, a determinedly unemotional man whose prime strength...

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