Advertising: Madison Avenue v. the FTC

Advertising men, articulate by nature, are increasingly disturbed by their most articulate critics. They could live with the sniping Harvard professors so long as their words were eloquent but unofficial. But the admen fear the professors' presence in the Kennedy Administration; they fear Democratic Administrations in general. And in particular they view Presidential Assistant Arthur Schlesinger Jr. as a sort of bogeyman because back in 1960 he proposed—halfheartedly, he says now —a tax on advertising.

With Schlesinger and fellow Critic John Kenneth Galbraith currently on duties remote from advertising, there is another man...

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