When Bell System executives grandly announced that all telephone exchange names would soon be replaced by seven-digit numbers in the name of progress (TIME, May 11), they presupposed the blind acceptance of a benumbed and be-numbered public. They were wrong: the telephone company is now facing a minor rebellion. In San Francisco last week the Anti-Digit Dialing League was incorporated to oppose "creeping numeralism." And an anti-digit patriot in Santa Rosa, unwilling to surrender one more word for three more numbers, cried: "Give me LIberty or take the blinking phone out."...
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