No indicator is watched more closely by U.S. businessmen at this time of year than the sales figures of the automobile industry. What they are looking for is a sign of spring kicking up its heels. Last week dealer showrooms were full of prospects with the open-road look in their eye and money in their pockets. Preliminary first-quarter sales for Chevrolet showed that sales were clipping along at a record pace that would topple the March 1955 high (155,475) and the 1956 first-quarter record (406,204). Ford sales jumped from 4,000 cars sold a day at the beginning of March...
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