PROMOTION: Boomlay Boom

Super-Showman Mike (Around the World in 80 Days) Todd turned up last week as a guest lecturer at the Harvard Business School. Todd's message: "Showmanship has left show business. Everywhere there are businessmen who are better showmen than we who say we're in show business." Though ex-Pitchman Todd is no man to tell a tip (crowd) what it does not wish to hear, there was no doubt that he had a point. As U.S. business gets bigger and more competitive, there is no business like showy business. To make even a small...

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