BANKING: Awful Truth

After years of work on deicing, U.S. bankers had expected a warm image of themselves in the public mind. But when the American Bankers Association in January got back a year-long public opinion survey, it was so disturbed that it refused to reveal the results. Last week Charles A. Eaton Jr., president of the New Jersey Bankers Association, told a meeting of financial public-relations men some of the awful truth.

The collective portrait of the banker, said Eaton, is that of a man who is "austere, respected, conservative, competent and distant. The public...

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