With nine years' work and $250 million, Ford Motor Co. developed a new car so seemingly sleek that no known Detroit word could possibly describe it. What to name it? Soaring images tumbled from copywriters' brains; contests were held. But to Ford Special Products Division's David Wallace, a most literate carmaker, even the brightest, headiest names in all cardom were far from enough. This was no mere car; it was poetry in motion. And it was to the nation's leading poetess that Wallace went for help.

In October 1955 he began corresponding with Miss...

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