Sport: Prosperous & Proper

"It's just a couple of guys bowling," complained TV Critic John Crosby when he watched the show for the first time. "The pins go down—or don't go down, as the case might be—and that's about it." But like millions of other televiewers, Crosby kept right on watching. "The darn thing does have a sort of morbid interest," he discovered. "First one guy's ahead, then the other one. Pretty soon you find yourself rooting for one or the other."

Unlike Crosby, most bowling fans take more than a rooting interest. Egged on by TV (which devotes an estimated 9,000 hours each year...

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