Business: Arkansas Catalyst

Of the five millionaire sons of John D. Rockefeller Jr., the only one to win the name and tabloid fame of a moneyed playboy is big (6 ft. 3 in., 235 Ibs.), genial Winthrop Rockefeller, 44. The details of his life and marital woes—gleefully chronicled in the nation's press—have attracted as much public attention as the sober hard work of all his brothers combined. Four years ago, hoping to get away from it all, Winthrop forsook the cabarets of Manhattan for the hills of Arkansas. There, on a ridge 50 miles from Little Rock, he built a magnificent, $1,500,000 cattle farm...