AUTOS: Chrysler's New Models

When Chrysler Corp. went through its last big model change two years ago, the company thought it had its finger firmly on the public pulse. Corporation surveys showed that customers wanted shorter, easier-to-maneuver cars with less chrome and plenty of interior height so nobody mashed his hat. The result: Chrysler sales plummeted nearly 50% as the great U.S. car buyer turned to the longest, slinkiest cars he could find. Last week, taking no chances on 1955, Chrysler President Lester L. ("Tex") Colbert showed newsmen a 1955 line that is as long and...

Want the full story?

Subscribe Now


Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!