Ever since a Louisiana federal court struck down the unit ad rate used by the New Orleans Times-Picayune and its afternoon sister the States (TIME, June 9), some 170 other dailies which also use the unit rate have been waiting to see what the decision would mean to them. Last week they got the bad news. Federal Judge Herbert Christenberry 1) formally ordered the T-P to quit its unit rate (which forces an advertiser to put ads in both the papers to get in either one), and 2) put the paper's future ad rates...
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