BUSINESS ABROAD: Ford into Simca

One evening last March, Francis Carlson ("Jack") Reith, general manager of Ford of France, went to an American Embassy dinner in Paris and found himself sitting next to Henri-Thèodore Pigozzi, managing director of Simca. France's third biggest automaker (after Renault and CitrÖen). The two started talking shop, found that their ideas about France and about automobiles were remarkably similar. This week the meeting of their minds gave France a new industrial giant. French Ford stockholders voted to merge their company with Simca, making the new company second in size only to the...

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