Radio: The Craziest Thing

On his Garry Moore Show (weekdays, 10 a.m., CBS-TV) one day last fortnight, crew-cut Master of Ceremonies Moore decided to brighten the day of a vacationing housewife in his studio audience. Mrs. Margaret Deibel, 26, had come to Manhattan with her appliance-salesman husband from their home in Mount Pleasant, Mich. (pop. 11,000). "Are you rich?" Moore asked Mrs. Deibel. No, said she, but not poor either. "Just for laughs," as he later explained, Moore suggested to his estimated 3,000,000 televiewers that they each send Mrs. Deibel a nickel. That was all there was to it—no boxtops, no labels, no strings attached.


Want the full story?

Subscribe Now


Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!