To encourage people to buy common stocks, 106 San Francisco brokers, banks, stores and other sponsors tried an old newspaper stunt. They sent a photographer out to take crowd pictures, circled a face in each one and ran the photos in the local papers. Every person circled could collect a prize of one share of common stock in a West Coast company. At the San Francisco Stock Exchange one day last week, the second lucky winner appeared to get her share of American Trust Co., worth $34.25. The winner: Mrs. Virginia Pennoyer Livermore, great granddaughter of J. P. Morgan.
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