Throughout San Francisco last week. Hearst's Call-Bulletin (circ. 148,079) splashed posters trumpeting "Your NEW Call-Bulletin" ran full-page announcements that the paper had been redesigned by the "world's foremost designer of modern newspapers." Across the continent in Manhattan, the Herald-Tribune (331,853), which has won more major typographical awards than any other paper in the U.S., made no announcement as it transformed its sports pages to test a front-to-back typographical overhauling. But both jobs were the handiwork of the same manbeefy, jovial Gilbert Farrar. 66. who has redesigned 60 dailies in the U.S. and Canada. and has earned a reputation .as "Mr....
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