On display this week went Plymouth's 1953 modelsall new, including most price tags. Of the nine body styles, ranging from $1,535 to $2,120, four had price cuts ranging from $38 to $78; the rest were virtually unchanged. And every model in Plymouth's sleeker, lower line had marked improvements over 1952.
For more body room, Plymouth moved the engine two inches forward and shifted the steering-wheel housing. Trunk space was increased 30%, glass area 16%, and horsepower pushed up to 100 v. 97 in the old models. One of the simplest changesyet one of the bestwas made in the two-door models....