GOODS & SERVICES: New Ideas, Jul. 28, 1952


Car Cooler. General Motors announced an automobile air-conditioning unit as optional equipment for 1953 Cadillacs and Oldsmobiles. The small unit will be installed in the luggage compartment, pump cold air into the car through a grill behind the rear seat. In temperatures up to 110°, said G.M., the unit will cool a car to "comfort." Price: about $500.

Rain Hat. In Richmond, Va., the M. & B. Headwear Co. began sales of what it called the first nonshrinkable waterproof hat for men. Nonstitched, the cloth of the hat is laminated together...

Want the full story?

Subscribe Now


Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!