The Press: Addresses Unknown

With the Government's blessing, New York's tabloid News pulled the handle this week on what it called "the biggest jackpot in history." The News began printing the names of thousands of New Yorkers to whom the Government owes nearly $5,000,000 in old income-tax refunds.

The News was carrying the names as a "public service," but it was also a smart circulation stunt. The paper hit on the idea while getting together a series on income taxes a fortnight ago. When it heard about the unclaimed lode in a single district (Manhattan's Third), it sold the U.S. Treasury the idea of printing the...

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