FASHION: Brave New Look

In Aldous Huxley's brittle fantasy, Brave New World, a voice whispers insistently in the ears of sleeping babies, adapting future demand to future industrial production: "I do love having new clothes, I do love . . . But old clothes are beastly, we always throw away old clothes. Ending is better than mending, ending is better than mending, ending is better . . ."

Addressing 400 fashion experts at a Fashion Group luncheon last week in Manhattan's Astor Hotel, Allied Stores Corp.'s B. Earl Puckett was stern. "Basic utility," said he, "cannot be the foundation of a prosperous apparel industry...

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